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On 17 Dec 17, Department of Management Sciences arranged a seminar on the topic of “Branding and Portfolio Management”. Ms Samra Ayub was the principal organizer of the event. Mr. Mateen Shahzad, Group Product Manager Highnoon Laboratories was invited as the guest speaker. He shed light on branding and how it helps businesses to create value.The session was interactive. Students were asked to present their business ideas on the spot, with the perspective of branding. Overall, it was an informational session for the students.